Below you will find illustrations of projects that have contributed to my competence. Now I´m ready to share my experiences with you in your business! Please don´t hesitate to contact me for an offer!
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2022 My jewelry brand
Development and launch of my own jewelry brand
and webshop www.scandinavialovenotes.com.
A challenging and fun project including everything from productdevelopment, packaging, photoshooting to bookkeeping, texts for the webshop, marketing etc that has given me insights in many areas completely new to me.
A warm thank you to everyone who has
supported me along the way! -
2021 Scandinavia LoveNotes AB
Foundation of my own company, Scandinavia LoveNotes AB and consultancy agency Karin Engblom Jewelry Advisory & Development.
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2020 Upskilling
Courses taken to lift my competence within marketing: Brand development - Aligning Brand, Business and Behavior. University of London/Coursera. Consumer behavior – Behavioral Economics. University of Toronto/Edx. Content marketing – IHM Business School Digital Analytics in practise – University of Illinois/Urbana-Champaigne/Coursera Google Analytics – Diploma
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2017–2019 Guldfynd by Bianca
An exciting project where I initially did the product development and thereafter coordinated the creation of three collections in collaboration with the succesful influencer and fashion icon Bianca Ingrosso. The collections were feminine but with a touch of edge and coolness. Bianca was diligent in making the products easy to combine and wear with different outfits and at various occasions. She named the products after family members and friends or connections to her italian background. The collections were very appreciated and helped attract interest in a younger target group.
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2015–2016 Private labels Guldfynd & Hallberg’s Guld
Development of several private labels, of which one a unisexbrand for Guldfynd, DCOR, and one within engagement/wedding sector, Story of Love, designed to sell within Guldfynd, Hallbergs Guld and the finish sister company Kultajousi. The former project required good coordination and diplomatic skills to land.
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2015 Assortment overview
Project management within a total overview of assortment, product display, brands, space management to lift profitability of the retailchains Guldfynd, Hallbergs Guld and Albrekts Guld. I managed several projects: external brands, private labels, open display of silverjewelry as well as assortment changes within the silver jewelry range.
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2013–2016 Guldfynd by Molly
A fun project where I initiated the contact and handled product development in a cooperation with the artist Molly Sandén. The result was several collections in silver with products ranging from extraordinary bodyjewelry to jewelry promoting the organisation Friends. Final collection was a diabetes collection to support the Swedish Diabetes Association and diabetes research. As Molly put it ” I´m higher than my highs and lows and I refuse to let the disease stop me from living my life fully”. The project helped increase the awareness of diabetes among our customers.
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2010–2012 Guldfynd by Kenza
Guldfynd was early with picking up the development of social media and with launching a collaboration with a young blogger. The collaboration with Kenza Zouiten created a lot of attention and young fans lined up in great numbers whenever she visited a Guldfynd shop. I handled product development and the contact with Kenza and products were created from a scetch in a notepad or in direct meetings with suppliers. One of the most popular products was a snakering in silver.
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2007 Cooperation with SOS Children´s Villages
Development of a silvercollection together with SOS Children´s Villages with the aim to raise money for the construction of Astrid Lindgren SOS Children´s Village in Central African Republic.
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2006 Mood – private label development
On a trendspotting trip to London, I came up with the the idea to create a new private label in silver based on fashiontrends and colour. My idea was to offer our customers an assortment of affordable fashion in silver and give them the opportunity to switch jewelry with clothing and mood. I was in charge of the project, and together with our marketing team created logotype, packaging, display material etc and an assortment of about 100 SKU:s.