I´m a creative and analytic marketer with expertise within jewelry and watches, who is passionate about developing products and assortments.
Exciting collaborations
I have a thorough background from the jewelry business having worked as a Product Manager as well as Head of Merchandising within Iduna, one of Europe´s largest jewelry retailers with the chains Guldfynd, Hallbergs Guld and Albrekts Guld. There I worked with product development, assortment strategies, buying etc in charge of profitability for many thousand SKU:s.
I have a great sense for trends and colours and have had the opportunity to manage many different type of cooperations.
Among others, I have succesfully cooperated with a couple of Sweden´s top influencers and artists – Bianca Ingrosso, Kenza Zouiten and Molly Sandén.
I have also been in charge of developing a number of private labels that today form part of Iduna´s assortment, for example Mood and Story of Love.
In addition to this, I have also been responsable for driving projects together with charity organisations, film producers and premium brands, among those SOS Children´s Villages, Warner BROS and Pilgrim A/S.
It would have been nice to briefcase examples from above collections, however this isn´t possible due to copyright matters.
Increased sales and happy customers
My work with assortment, products and campaigns has given me a thorough experience of sales- and marketanalyses, picking up trends and identifying commercial opportunities in order to streamline the assortment and increase customer satisfaction and profitability.
Extensive international network
I have an international background from having lived in many countries and having worked with international trade all my life. I have cooperated with suppliers and organisations all over the world and with premium brands such as Pandora, Georg Jensen and Thomas Sabo.
To me, a successful cooperation is based on trust and will benefit both sides. The experiences of working with international stakeholders has of course been valuable from a commercial perspective but also added many insights on a personal level.
Upskilling
I´m fascinated about what makes a company or brand succesful and about how communication is affecting us humans. Therefore I have invested time in upskilling the past year within areas that have grown in importance in the digital society: brand development, consumer behavior as well as digital and content marketing. This has given me new leads and insights.
The digital environment combined with recent pandemic effects, have created a new playing field for retail where creating engagement and giving a syncronized and inspiring customer experience all the way can be crucial in a customer´s buying decision.
My angle of approach is that the right combination of product offer and communication can enhance the customer experience and thus increase sales, customer satisfaction and longterm loyalty.
I want to bring joy!
To me, it´s important to have passion in my work. I love beautiful things and like the thought that the jewelry you wear can enhance how we feel about ourselves but also impact how others see us.
I´m grateful for being given the chance to experience all the above and cooperate with so many talented and kind people over the years and around the globe. I´m now ready to share my knowledge and competence with you! Helping your company with your assortment and products and bring joy into people´s everyday life, would be exciting!